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A message for elite coaches from former England manager Howard Wilkinson, Chairman of the League Managers Association School of Football Management.  

Your chance to learn from the biggest names in soccer

Leadership Skills for Soccer Managers and Coaches - Course 1 "Developing a Culture of Excellence
 Approved by UEFA and the English FA

Dear Coach,

Do you have five minutes to discover an exciting new way to take your coaching or management career to the next level?


If you work with professional, semi-professional, elite youth or senior amateur players (college players), or if you aspire to coach these groups, please read on.


I’m introducing you to a fresh, modern way to develop your skills and enhance your prospects. This will:

  • Prepare you for being a head coach or manager
  • Provide ongoing professional development to keep your skills up to date
  • Qualify as a credit to retain your UEFA Pro license (you do not need to hold the license to take part).
Developing a Culture of Excellence gives you a tool box to help you develop your skills as a manager.

Rather than an attendance course or series of lectures, it is an online learning course that allows you to decide when you learn.


 Enroll Now 

You will discover:
  • What makes a good manager?
  • What is a culture of excellence?
  • What are your own strengths and weaknesses?
  • What are your communication skills?
The course will help you to establish a vision, set realistic objectives for yourself, and know how to achieve them. It will also help you to improve communication.

This course contains seven modules (chapters) and each module contains seven units, totaling five hours of e-learning. The course usually costs $279.99 but for an initial launch period until August 31st 2010, you can take part for just $149.99.


Who should take this course?

  • Managers
  • Coaches
  • Assistant managers
  • Reserve coaches
  • Academy coaches
  • Youth coaches
Why take the course?
  • Learn from the best in the world
  • Easy to access online for busy coaches and managers
  • Flexible completion times
  • Avoid travel and hotel stays with live courses
  • Learn from practical problems, not theory
  • Reflect, discuss and learn from fellow learners over a period of time
  • It’s an alternative to attending in-service or retention courses through your National Football Association

Sir Alex Ferguson explains how to measure performance

How will you learn?


There are three main learning methods:


1. Video interviews
Each section begins with a question, and the question is answered by a collection of the following managers:

  • Fabio Capello, England
  • Sir Alex Ferguson, Manchester United
  • Arsène Wenger, Arsenal
  • Roy Hodgson, Fulham
  • David Moyes, Everton
They provide insights into leadership from the very top of the game. There are more than three hours of interviews in this course.

2. Tasks and website support
As a course participant, you will be given a number of online tasks to complete. These will encourage you to think about the way you currently work. You will be asked to complete activities in a course community website where you can share information and advice with other users. Only learners on the course have access to this community. In addition you will be provided with the following learning tools.

  • Ask questions, share ideas and discuss common issues in an exclusive online discussion forum
  • View and manage your personal learning record
  • Access an archive of soccer management articles and links
  • Enjoy seminars broadcast on the web (webinars) from the comfort of your own home
  • View and contribute to blogs
  • Listen to podcasts sent to you by email
3. What if? scenarios
You will be invited to submit answers to made up managerial and coaching problems. You post your comments to other members of the learning community for other members of the group to view and comment upon.


For more information:

http://www.youtube.com/user/LMAmattcamos

4. Online tutor support
Provided by LMA tutors including:

               
  • Terry Dolan, former Manager of Hull City, York City and Bradford City        John Duncan, former manager of Ipswich and Chesterfield F.C.        
  • Bobby Howe, former Director of Coaching, US Soccer
  • Martin Hunter, former England U19 Coach and Assistant Manager Norwich City and Watford F.C.        
  • Les Reed, former FA Technical Director, currently head of Football Development Centres at Southampton F.C.        
  • Tony Waiters, former Manager of Plymouth Argyle and Vancouver Whitecaps. Canadian National Team Coach qualifying for the 1982 World Cup.


Arsène Wenger on how he judges success


Once enrolled you have over 3 months to complete the course. You can start and stop the course at any time, at your leisure, completing as little or as much as you want each time. There is no time pressure and no requirement to attend a “face-to-face” course at a venue.


All learners are tracked through the system to completion, and receive a certificate on successful finishing of the course.


Enroll today, get ongoing FREE access to the community website and a 20% discount on all subsequent course fees (subsequent courses are optional, you will not be enrolled automatically).


Enroll Now

Yours in football,


Howard Wilkinson

Howard Wilkinson


Chairman, League Managers Association, former England manager, Leeds United manager and Technical Director of the FA


P.S. Remember - this is an elite performance course that is being made available to selected coaches only. Act now to enroll for the benefits.


“I want to thank the League Managers Association with his forward thinking and approach to advanced coach education. At the top level managers and coaches are very busy and do not have the time to travel and take a 5-10 day course but through the LMA School of Football Management they bring it directly to “I want to thank the League Managers Association with his forward thinking and approach to advanced coach education. At the top level managers and coaches are very busy and do not have the time to travel and take a 5-10 day course but through the LMA School of Football Management they bring it directly to the office or home and can be completed at one’s own pace. And having the chance to learn from the games’ biggest names was brilliant! I am greatly looking forward to the next release since we do not have anything like this in the US.''
         Butch Lauffer Heads Men’s Soccer Coach, Texas A & M, USA




Leading League Managers Association members featured in this course are:


Fabio Capello


When Fabio Capello became England manager on 14 December 2007, he was delighted to accept the role as LMA President.

Capello entered English football universally acknowledged as one of the most successful managers of all time.



Capello has managed in four major European cities - Milan, Madrid, Rome, and Turin and won league titles with AC Milan, Real Madrid and Roma.

Under Capello, England opened their qualifying campaign of the 2010 FIFA World Cup with a 2–0 victory over Andorra.

After impressive wins against Kazakhstan and Croatia, England completed their best ever start to a World Cup qualifying campaign with a fourth straight win beating Belarus 3–1.

Sir Alex Ferguson


Sir Alex Ferguson CBE was appointed manager of Manchester United on November 6th, 1986. That day date has become a monumental milestone in history.

The legendary Glaswegian - born Alexander Chapman Ferguson in 1941 - is the longest-serving and most successful manager in British football.

Manchester United lifted their first league title for 26 years in 1993 - the first of 10, so far, under Ferguson.



United won the league and cup double in 1994 and 1996 before achieving a remarkable treble - including the Champions League trophy - in 1999. Sir Alex was knighted for services to football following that astonishing season.

Ferguson's team completed a hat-trick of league titles by topping the Premiership in 2000 and 2001. Briefly, he contemplated retirement but has sustained both his hunger and the club's success, claiming the double of the Premiership title and the Champions League - for the second time - in 2008.

He has been England's Manager of the Year on nine occasions, the LMA Manager of the Year twice as well as being named Manager of the Decade in 1999.

Arsène Wenger


Arsène Wenger has been the manager of Arsenal since 1996 during which time he has won seven major trophies and the Charity Shield.

The Frenchman was relatively unknown in England when Arsenal secured his services but he has become the most successful boss in their history.

The Gunners won the Premier League and FA Cup double less than two years after Wenger's appointment (he is the only non-British manager to achieve this) and repeated the feat four seasons later.



His early career in management took in Nancy Lorraine, AS Monaco and Japanese outfit Grampus Eight.

Arsenal have won the title three times under his stewardship. The third championship, in 2004, was remarkable for the fact that they went unbeaten throughout the entire league season, a Premier League record.

Arsène has won the FA Cup on four occasions and led Arsenal to the final of the Champions League in 2006.

David Moyes


David Moyes has been a winner of the prestigious LMA Manager of the Year award a record three times confirming the potential he showed as a young boss with Preston North End.

The Glaswegian was still four months short of his 35th birthday when he took charge at Deepdale in 1998.



Moyes, who started taking his coaching badges at the age of 22, had planned well for management during a relatively modest playing career that began with Celtic and included Cambridge United, Bristol City, Shrewsbury and Dunfermline.

Preston reached the play-offs in his first full season and were promoted as champions of Division Two the following year.

Roy Hodgson


Roy Hodgson is a vastly experienced manager whose career spans no fewer than seven countries.

The multi-lingual Londoner is currently in charge of Fulham having earned an international reputation as a coach.



Switzerland had failed to qualify for a major tournament since the 1960s when Hodgson led them to both the 1994 World Cup and Euro 96. Then, in the first of two spells with Inter Milan, he steered the Italian giants to the final of the 1997 UEFA Cup.

Roy was lured back to England and guided Blackburn Rovers into Europe before returning to Switzerland to take charge of Grasshoppers FC.

What is the League Managers Association?


Founded in 1992, the League Managers Association (LMA) represents all managers in the English Barclays Premier League and the Coca Cola Football League.